YouTube is reportedly rolling out pause ads widely to users and advertisers. Last year, the video streaming giant first announced its plans to show these ads that appear when a video is paused. Many netizens have reported seeing these ads, expressing concerns over this move. These appear as a pop-up ad and can either be a static image or a short looping video. YouTube reportedly went ahead with its plans to roll out these ads after witnessing a strong response from advertisers and users.
YouTube Reportedly Rolling Out Pause Ads Widely
Pause ads, or ads that appear when a video has been paused, are being spotted increasingly by users. Many have taken to social media platforms such as Reddit and Twitter to post about the new developments on the video streaming platform.
These ads are separate from the ones YouTube usually shows at the beginning and in between videos. These will appear whenever a user pauses a video. And unlike a full video ad, these are pop-up style ads that only occupy a part of the screen. Based on the examples seen by Gadgets 360 staff members on social media, these ads appear on the right side of the video interface on the web and over the comment section in the mobile app.
YouTube comms manager Oluwa Falodun told The Verge that the company has decided to widely roll out pause ads after noticing “both the strong advertiser and strong viewer response”.
The company reportedly said that the pause ads are designed to offer users a “less interruptive” experience. However, it did not mention if normal ads will appear less frequently after implementing these pop-up ads.
